MISSION & OBJECTIVES
PR1MA is committed to ensure Malaysians have the access to safe and quality affordable homes that will improve the homeowners' quality of life.
To plan, develop and provide affordable and high-quality homes inspired by modern living concepts for middle-income Malaysians.
To plan housing development and integrated community facilities as well as improvement in quality of life for homeowners.
To develop modern, comfortable and high quality homes.
To provide affordable homes for the middle-income group.
To preserve the PR1MA brand with established and updated development standards, and monitor the implementation of these standards.