about pr1ma



PR1MA is committed to ensure Malaysians have the access to safe and quality affordable homes that will improve the homeowners' quality of life.


To plan, develop and provide affordable and high-quality homes inspired by modern living concepts for middle-income Malaysians.

  1. To plan housing development and integrated community facilities as well as improvement in quality of life for homeowners.

  2. To develop modern, comfortable and high quality homes.

  3. To provide affordable homes for the middle-income group.

  4. To preserve the PR1MA brand with established and updated development standards, and monitor the implementation of these standards.


Develop high quality homes and shape integrated community facilities for middle-income Malaysians.

Supervise, plan and manage the design, construction as well as the maintenance aspects of PR1MA homes and its community.

Determine the sales price, allocate PR1MA homes through audited balloting and collaborate with financial institutions to give homebuyers access to attractive financing schemes.

Identify the current need to monitor, control and manage the supply and demand for PR1MA homes and its facilities.

Safeguard the PR1MA brand by determining the development and execution standards, and/or enforcing these standards.

Drive smart partnerships between the Government and private sectors.

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