PR1MA developments are designed inclusively based on the concept of “My Home, My Community”.
In an effort to establish a modern and harmonious community living, PR1MA has introduced the PR1MA Community Initiative to ensure its development is thoroughly planned by emphasizing the aspects of community development.
The philosophy of PR1MA Community Initiative is in line with the aspiration of the Government through the National Community Policy to empower the community towards becoming a developed nation.
Foster community spirit through unity and social cohesion to create a strong foundation, and an integrated, harmonious living.
To nurture the positive mindset and behavior in line with the National Community Policy
To strengthen social cohesion and cultivate family and community bonds
To inculcate ethnic integration that spark a strong sense of unity