PR1MA extends its support for the 6-month nationwide campaign
KUALA LUMPUR, 1 MARCH 2019: Perbadanan PR1MA Malaysia (PR1MA) is offering discounts of up to 30% and will be showcasing more than 42,000 residential units during the Home Ownership Campaign (HOC), beginning January 2019 to June 2019.
The HOC is organized by the Ministry of Housing and Local Government Ministry (KPKT) in partnership with the Real Estate and Housing Developer’s Association (REHDA). This is an initiative by the Ministry of Finance (MOF), as part of the Government’s commitment under the National Housing Agenda.
In addition, the nationwide campaign is aimed at stimulating the market and increasing home ownership amongst the Rakyat.It will also serve as a platform for property developers to engage with aspiring homebuyers and for potential home owners to learn more about the home buying process.
“PR1MA fully supports the Government’s initiative to address the needs of the Malaysian housing and property sector. Ultimately, we are working closely with the Government towards building more quality and affordable homes for the Rakyat which in turn will help improve the livelihood and well-being of Malaysians including the middle-income group,” said Acting Chief Executive Officer Mohd Nazri Md Shariff.
“During the Home Ownership Campaign, PR1MA will be offering special packages for its quality homes at prime areas and accessible locations nationwide. We urge aspiring home buyers to grab this opportunity to take a look at the products we have and leverage on the many benefits and discounts offered during the campaign period, as a first step to own their dream home,” he added.
All PR1MA developments are complete with high-quality features and amenities suited for the modern Malaysian lifestyle. These features and amenities are commonly found in projects by private developers such as multipurpose hall, playground, surau, child care centre and swimming pool.
During the campaign period, PR1MA will showcase all its existing and future projects located in strategic locations all over the country. Covering both apartment units and terrace houses, a PR1MA home is priced between RM100,000 and RM400,000 per unit, before discount.
PR1MA is among the 51 developers that are showcasing their residential properties in the HOC 2019 Expo, held at Kuala Lumpur Convention Centre. The three-day expo runs between March 1-3. Also taking part in the expo are five financial intuitions which will be assisting prospective buyers in their home ownership journey. The banks involved are: Maybank, RHB Bank, Public Bank, Hong Leong Bank and Standard Chartered Bank.
The HOC 2019 expo was earlier officiated by Prime Minister Tun Dr Mahathir Mohamad. Also present during the launching ceremony was Zuraida Kamaruddin, Minister of Housing and Local Government.