Exclusive privileges and discounts for a full range of household products and services
KUALA LUMPUR, 27 MARCH 2018: All PR1MA homeowners and registrants can now look forward to exclusive privileges and discounts from a wide-range of participating merchants through PR1MA HAVEN rewards and recognition programme.
Among some of the benefits offered by PR1MA’s partners and leading merchants in Malaysia include discounts on household appliances, furniture, kitchen cabinet and wardrobe, electrical appliances, beauty and health, as well as hotel and travel packages.
PR1MA HAVEN was launched earlier today by Dato' Seri Shahidan bin Kassim, Minister in the Prime Minister's Department, in conjunction with“Ekspo Jualan Perumahan – Ke Arah Sejuta Impian”, thelargest nationwide housing expo hosted by Perbadanan PR1MA Malaysia (PR1MA) in collaboration with various Federal and State housing agencies including Ministry of Urban Wellbeing, Housing and Local Government (KPKT), Syarikat Perumahan Negara Berhad (SPNB); 1Malaysia Housing Projects for Civil Servants (PPA1M) as well as Federal Territories Affordable Housing (RUMAWIP).
PR1MA Chief Executive Officer Dato’ Abdul Mutalib Alias said PR1MA HAVEN programme is another initiative to help lessen the impact of escalating cost of living among the middle-income households, as they aspire for a better standard of living, in line with their discerning tastes and lifestyle.
He said that programmes as such serves as support elements that could contribute towards enhancing the level of happiness of the people, and consequently assist in the creation of a more harmonious living among the rakyat.
“We firmly believe a home is more than just a roof over our heads, but rather a safe haven for individuals, families and communities, all of which are vital elements contributing to the people’s happiness level”
“As such, with PR1MA HAVEN, PR1MA homeowners and registrants can enjoy exclusive privileges from our merchants, to help them create their dream homes faster and at discounted rates,”he added.
According to the Department of Statistics Malaysia, ‘furnishing, household equipment and routine household maintenance’ attributed to 4.2% of the total household consumption expenditure in 2016. This is on top of ‘housing, water electricity and gas’ which constituted a significant portion of household consumption expenditure at 24.0% in the country.
PR1MA HAVEN is part of the PR1MA community programme that provides benefits not only for its homebuyers but is also open to all PR1MA registrants.
To enjoy HAVEN benefits, users will simply need to download the mobile application via App Store or Google Play and register. To-date, 27 merchants are currently partners of the PR1MA HAVEN programme including KDK, Furdes Interiors, Rinnai, Khino, Fuzidream, Fella Design, Molek Deko, Pangkor Sandy Beach Record, Sharp, Gintell, Index Livingmall and many more.
“The PR1MA HAVEN programme is also creating immense spillover and multiplier effects to the local socio-economy. In fact, since the introduction of PR1MA HAVEN mobile application last month, we have received tremendous response with more than 52,000 mobile downloads.”
“This presents good opportunities for our partners, including local small and medium businesses to increase brand exposure and revenues among our PR1MA homeowners and registrants,” added Dato’ Abdul Mutalib Alias.
Those interested to learn more about the PR1MA HAVEN programme are also encouraged to visit PR1MA’s booth at the national edition of the “Ekspo Jualan Perumahan – Ke Arah Sejuta Impian”. The Expo, which concludes on 1 April 2018, showcases more than 600,000 homes for the Rakyat from both the medium (M40) and low (B40) income groups.
Meanwhile, nasi lemak seller and a lucky PR1MA registrant Salleh Hudin Mohamed brought home a brand new Myvi – after winning one of the lucky draw grand prizes offered at the 9-day expo, held at Putra Word Trade Centre, here from March 24 until April 1 2018.
Dato' Seri Shahidan presented the father of two from Sentul with the keys to his new ride after the launching ceremony of PR1MA HAVEN, here, today.
Lots of exciting prizes awaits visitors of the expo, which include grand prizes such two units of PR1MA houses, two units of cars, motorcycles, travel vouchers as well as various household and lifestyle items.